About AMP
Enrollment Closed

Welcome to the APA Exchange

The Year-End Promotion Winter AMP Campaign will run November 1st, 2024 – January 31st, 2025

Enrollment is now closed. Please direct all questions to sgetic@airstream.com

What is AMP?

AMP Overview

AMP is designed to help our dealers get more people into an Airstream — and make a life of adventure a reality. With carefully planned creative, paired with a full-funnel marketing approach, we’ll help your dealership increase lead volume and unit sales. Find out how you can get more people to experience the freedom, exhilaration, and adventure of Airstream for themselves with AMP.

Year-End Promotion Winter AMP will be 50% covered by APA funds.

Not seeing the program for you? Schedule time here for program consultation.

RV Trader Programs & Dealer Foot Traffic Programs require customization for Canadian Dealers.

AMP Overview Image

With AMP, you’ll benefit from:

Boost your unit sales volume by 50%
AMP dealers have seen a 50% lift in unit sales, compared to dealers who do not incorporate AMP in their marketing effort.
Claim 20% off RV Trader inventory advertising
Get access to curated promotional programs on RV Trader designed to drive unit sales of specific inventory on your lot, including custom ad placement, management, and support.
Increase foot traffic to your dealership
AMP dealers see an average of 75 more visitors as compared to unenrolled dealers.
Double or triple your lead volume
AMP dealers see a 200%+ increase in Travel Trailer leads and a 300%+ increase in Touring Coach leads compared to unenrolled dealers.

What You Get:

With AMP, you’ll get Airstream-branded assets that get you more leads and move units on your lot. From the discovery phase to stepping into the showroom to see an Airstream in person, we’ll help generate awareness, increase engagement, and drive more people to find their Airstream. You’ll receive tactics and assets targeted to your specific dealership territory, including, but not limited to the following:
Google Paid Search
When potential customers are in the market for an Airstream, they’ll head to a search engine. We’ll capture those customers here with paid search branded to your dealership. Plus, paid search helps you capture leads from your competitors as well.
Enhanced Reputation Management
Improve your local dealership reputation through increased Google reviews to drive more traffic to your dealership. Initial results show that participating dealers increased Google reviews by 400%.
RV Trader Inventory Advertising
Get 20% off through AMP and promote your new Airstream inventory on RV Trader with premium select, premium, and featured placements. Your units will appear on the RV Trader homepage as well as at the top of the Search Result pages as soon as a prospect searches for units in your territories.
Inventory Lead Generation
Promote models on your lot with creative that reflects the model discounts for year-end promotion. These ads drive prospects from Facebook & Instagram to download product brochures. Select 2 models with the Foundational or Inventory package, and up to 4 with the Market Expansion package.
Year-End Promotion Certificate Download
These ads drive prospects from Facebook & Instagram to download the year-end promotion incentive certificate. Drive new prospects to your dealership with specific year-end promotion creative promotion of select Airstream models.
Year-End Promotion Connected TV Ads
Maximize your Year-End Promotion impact with localized Connected TV served to individuals actively shopping and visiting RV dealerships. These function by targeting high-value keywords and geofencing RV dealers & campgrounds on channels like Hulu, HBO Max, NBC, Amazon Prime, CNN, ESPN, and more!

Get Started in Two Simple Steps:

Step 1
Review the advertising & marketing support tiers
AMP allows you to choose how you invest with different tiers of ad spend. Year after year, larger investments have proven to result in more awareness and increased leads for dealers. Regardless of which tier you choose, APA will cover 50% of the program investment. You will only have to pay the remaining 50% out of pocket. That doubles the investment power behind every dollar spent. The Winter AMP campaign will run from November 1 – January 31, 2025. Enroll by November 22, 2024, to get started with AMP. Billing: The 50% program cost that is covered by APA will be automatically submitted and approved in AirHub. The remaining 50% will be billed directly to your dealership.
Step 2
Select your program investments
To drive the most value for your dealership, you can customize your program in combination with any advertising package you select. This enables you to make your enrollment decisions based on your dealership’s inventory. Select your program tier for travel trailer and/or touring coach and get access to customize your program with additional options to build in additional support. You can customize media spend to specific tactics or enroll in additional marketing activities like reputation management and social media posting. All pricing is for the duration of the campaign unless noted otherwise. Your dealer contribution is 50% the summation of your selections. Note: if your APA fund does not cover the cost of your selections, you will be invoiced the difference.

Advertising Campaign Tiers:

Budgets for advertising packages are monitored and optimized throughout the duration of the campaign to yield the strongest performance across platforms. Choose one of our three advertising packages, or design a custom package with the advertising tactics and spend that fit your unique needs.

Foundational Lead Gen Inventory Lead Gen Market Expansion Lead Gen
$10,000 $15,000 $20,000
Performance Dashboard
Google Paid Search
Place your dealership at the top of search results
Inventory Lead Generation Program
Promote models on your lot with creative that reflects the model discounts for year-end promotion. These ads drive prospects from Facebook & Instagram to download product brochures. Select 2 models with the Foundational or Inventory package, and up to 4 with the Market Expansion package.
RV Trader
Promote new Airstream inventory on your lot with RV Trader’s VIN-based premium select, premium, and featured inventory placements.
Year-End Promotion Incentive Campaign
These ads drive prospects from Facebook & Instagram to download the year-end promotion incentive certificate. Drive new prospects to your dealership with specific year-end promotion creative of select Airstream models.

Marketing Support Tiers:

Marketing support tiers are built to drive impact for your dealership through items like foot traffic reports, enhanced reputation management, and organic social posting.

Market Intelligence Review Driver Comprehensive
$850 $3,000 $3,200

Dealership Foot Traffic Report

Specialized market report on your region to see foot traffic trends, common routes to your dealership, and audience demographic data on prospects coming to your dealership. Deliverable is static report with last 12 months worth of data and is currently unavailable for international dealers.
Corporate Digital Asset Kit
Get access to the best-performing corporate ad assets to use in your marketing. This includes RV Trader Descriptions, Model Specific Meta & Native Display ads (Google Display Network Compliant), and Target Audience Meta Ads.
Reputation Management Service
We actively recruit new Google reviews online and manage feedback on your behalf, ensuring your dealership consistently presents a trustworthy and responsive image. Pilot programs saw a 400% increase in Google Reviews.
You’re only contacted when there’s a need for your direct input or decision.
Social Media Posting (Facebook & Instagram)
Posting approved Airstream content to your Facebook & Instagram pages, keeping potential buyers informed and engaged with your dealership’s offerings.